Which of the following is true of the effect of information density in e commerce markets?
Which of the following is true of the effect of information density in e – commerce markets ? It increases the price transparency for consumers. Firms then analyze this information about customer interests and behavior to develop precise profiles of existing and potential customers.
What is an effect of the universal technical standards of the Internet and e commerce on customers?
Which of the following is true of the effect of the universal technical standards of the Internet and e – commerce on customers ? It reduces the search costs while simultaneously lowers market entry costs.
Which of the following best describes behavioral targeting?
Which of the following best describes behavioral targeting ? Refers to the tracking of the clickstreams of individuals across multiple Websites for the purpose of understanding their interests and intentions, and exposing them to advertisements that are uniquely suited to their interests.
Which of the following best describes long tail marketing?
Which of the following best describes long tail marketing ? Long tail marketing refers to the ability of firms to profitably market goods to very small online audiences, largely because of the lower costs of reaching very small market segments (people who fall into the long tail ends of a Bell curve).
Which of the following best defines e commerce?
Ecommerce , also known as electronic commerce or internet commerce , refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
Under which conditions do online retailers have to legally collect sales taxes from their customers?
Under which conditions do online retailers have to legally collect sales taxes from their customers ? They are legally required to collect sales taxes only from customers residing in a state where the business has a substantial presence.
What are the two most important management challenges in building a successful ecommerce presence?
What Are The Two Most Important Management Challenges In Building A Successful E-Commerce Presence ? Management challenges in building a successful e-commerce presence . Attracting Customers to Your Site. SEO Practices for Making Business Success .
Which of the following best describes the affiliate revenue model?
Which of the following best describes the affiliate revenue model ? In the affiliate revenue model , Web sites send visitors to other Web sites in return for a referral fee or percentage of the revenue from any resulting sales.
What method helps companies balance safer lower reward projects with riskier high reward ones?
By using portfolio analysis, management can determine the optimal mix of investment risk and reward for their firms , balancing riskier high – reward projects with safer lower – reward ones .
What are the three major electronic commerce categories?
What are the different categories of e-commerce? Business-to-Business (B2B) B2B e-commerce refers to all electronic transactions of goods and sales that are conducted between two companies. Business-to- Consumer (B2C) Consumer -to-Business (C2B) Business-to-Administration (B2A) Consumer -to-Administration (C2A)
Which question do customers ask in behavioral segmentation?
Which question do customers ask in behavioral segmentation ? How will the product benefit me? What should a sports or entertainment event do in order to be successful?
What is done in the planning phase for the development of an e commerce presence for a start up company?
What is done in the planning phase for the development of an e – commerce presence for a start up company ? In this phase you would envision your Web presence and write a Web mission statement.
Are independently owned third party Net marketplaces that connect thousands of suppliers and buyers for spot purchasing?
Exchanges: Independently owned third – party Net marketplaces that can connect thousands of suppliers and buyers for spot purchasing . Many exchanges provide vertical markets for a single industry.
Which of the following revenue models do firms offer basic services or content free while charging a premium for advanced or special features?