About JOY

Joy Passey is the Founder and Primary Coach for JOY Prosperity Coaching who helps companies cure the bright, shiny object syndrome by identifying a focused goal and co-creating practical strategies so they run more efficiently and grow cost-effectively.


She is a New York University Organizational and Executive Certified Coach and an Institute of Social and Emotional Intelligence Certified Coach who coaches both product and service based companies of all sizes, from start-ups to established corporations, in a variety of industries such as food, fashion, beauty, technology, media, and entertainment.

She was the Director of Community Outreach and Marketing with the New York City chapter of the International Coach Federation (ICF-NYC) as well as the VP of Signature Events for the National Association of Women Business Owners (NAWBO-NYC). 


Joy has a B.A. in Creative Writing from Hunter College: Dean's List, Summa Cum Laude. She has an M.A. in Educational Theater from New York University as well as four certificates from the Fashion Institute of Technology (FIT): Color Specialist, Wardrobe Technician/Costume Design, Image Consulting, and Event Planning as well. 

She is a member of Digital Marketer, Tin Shingle PR, Phi Beta Kappa Honor Society, Kappa Delta Pi International Honor Society for Education, Golden Key International Honour Society, SAG/AFTRA, Arts in Education Roundtable, American Alliance for Theatre and Education (AATE), Professional Association of Diving Instructors (PADI), and the NeuroLeadership Institute.

Joy grew up as a performing artist in a suburb of Seattle, WA. She was a Dance major at Cornish College of the Arts in Seattle, WA. After two years of college, she quit college to pursue ‘real life’. She hit the ground running when she moved to New York City over twenty years ago.  She has worn many 'hats' in a variety of different types of businesses, which has made her uniquely well-rounded as a creative artist and a business woman.

Immediately arriving in NYC, she co-founded a non-profit theater company, Performers At Work Theatre Company, Inc. The company developed new plays that were by, for, or about women, one being the Winner of the Samuel French One-Act Festival. As Managing Director and member of the company, she acted, produced, stage managed, fundraised, marketed, wrote grants, and ran the business operations.


She has produced shows with Women In Music, Inc such as Disco Divas with Gloria Gaynor and Sisters of the Sixties with Vicki Sue Robinson. She also assisted recording sessions for the biggest broadway stars such as the legendary songwriting team, Kander and Ebb, actress, Sarah Jessica Parker, and many others at Westrax Recording Studio, as well as stage managed the award-winning pop-gospel group, The Jenny Burton Experience.

Currently, she performs improvisation, dances, as well as produces and performs sketch comedy in NYC. On top of performing, Joy regularly gives workshops, writes for various publications and is regularly interviewed on various platforms such as Blog Talk Radio, iHeart Radio, and others.

Outside of theater, Joy has worked in a number of different types of companies: a small, husband and wife clothing company doing trade shows; a family-owned high-end retail store; an athletic, membership club; and for one of the largest law firms in the world.

Joy is also a Dive Master, a professional scuba diver, with Pan Aqua Diving. For over four years, she was a Diver on the Volunteer Dive Team at the New York Aquarium. Previously, she was a team leader for a suicide hotline; an American Red Cross Disaster Action Team Member; and a Teaching Volunteer in various halls and exhibits at the American Museum of Natural History.

She loves working with people from all backgrounds who look to develop their own personal growth, their employee's growth, and their company's growth - cost-effectively and with humor!

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© 2019 JOY Prosperity Coaching, Inc

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